Fresh Coast + Fresh Goods
View allHot Markdowns: Up to 60% Off Summer Fun
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Fresh wetsuit arrivals
View allWetsuit accessories 15-25% off!
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Looking for waves?
Looking for waves?
Check out our Lake Michigan surf forecast from Meteorologist & Surfer, Dr. Fresh
learn to surf the lake
We started giving surf lessons on Lake Michigan in 2005 and now take more people out into the waves than ever. Whether you’re a total beginner or have little surf time under your belt, our experienced instructors are ready to help you get wet!
rent a board or wetsuit
Ready to paddle out into Lake Michigan? Now is your chance - we take pride in being one of the only shops in the Great Lakes region with a full line of high-quality rental surfboards and wetsuits!
Now Hiring
Join Our Crew
Love the beach lifestyle? Looking for a rad job? Come work at our retail store, kids' beach camps, or kayak and paddleboard rental sites!